NEEDMINING: IDENTIFYING MICRO BLOG DATA CONTAINING CUSTOMER NEEDS

The design of new products and services starts with the identification of needs of potential customers or users. Many existing methods like observations, surveys, and experiments draw upon specific efforts to elicit unsatisfied needs from individuals. At the same time, a huge amount of user-generated content in micro blogs is freely accessible at no cost. While this information is already analyzed to monitor sentiments towards existing offerings, it has not yet been tapped for the elicitation of needs. In this paper, we lay an important foundation for this endeavor: we propose a Machine Learning approach to identify those posts that do express needs. Our evaluation of tweets in the e-mobility domain demonstrates that the small share of relevant tweets can be identified with remarkable precision or recall results. Applied to huge data sets, the developed method should enable scalable need elicitation support for innovation managers—across thousands of users, and thus augment the service design tool set available to him

The Cost of Fairness in AI: Evidence from E-Commerce

Contemporary information systems make widespread use of artificial intelligence (AI). While AI offers various benefits, it can also be subject to systematic errors, whereby people from certain groups (defined by gender, age, or other sensitive attributes) experience disparate outcomes. In many AI applications, disparate outcomes confront businesses and organizations with legal and reputational risks. To address these, technologies for so-called “AI fairness” have been developed, by which AI is adapted such that mathematical constraints for fairness are fulfilled. However, the financial costs of AI fairness are unclear. Therefore, the authors develop AI fairness for a real-world use case from e-commerce, where coupons are allocated according to clickstream sessions. In their setting, the authors find that AI fairness successfully manages to adhere to fairness requirements, while reducing the overall prediction performance only slightly. However, they find that AI fairness also results in an increase in financial cost. Thus, in this way the paper’s findings contribute to designing information systems on the basis of AI fairness

On the Influence of Explainable AI on Automation Bias

Artificial intelligence (AI) is gaining momentum, and its importance for the future of work in many areas, such as medicine and banking, is continuously rising. However, insights on the effective collaboration of humans and AI are still rare. Typically, AI supports humans in decision-making by addressing human limitations. However, it may also evoke human bias, especially in the form of automation bias as an over-reliance on AI advice. We aim to shed light on the potential to influence automation bias by explainable AI (XAI). In this pre-test, we derive a research model and describe our study design. Subsequentially, we conduct an online experiment with regard to hotel review classifications and discuss first results. We expect our research to contribute to the design and development of safe hybrid intelligence systems

Conceptualizing a Multi-Sided Platform for Cloud Computing Resource Trading

Cost-effective and responsible use of cloud computing resources (CCR) is on the business agenda of companies of all sizes. Despite this strategic goal, a typical data center produces an estimated 30% overcapacity annually. This overcapacity has severe economic and environmental consequences. Our work addresses this overcapacity by proposing a multi-sided platform for CCR trading. We initiate our research by conducting a literature review to explore the existing body of knowledge which indicates a lack of recent and evaluated platform design knowledge for CCR trading. We address this research gap by deriving and evaluating design requirements and design principles. We instantiate and evaluate the design knowledge in a respective platform framework. Thus, we contribute to research and practice by deriving and evaluating design knowledge and proposing an evaluated platform framework

On the Interdependence of Reliance Behavior and Accuracy in AI-Assisted Decision-Making

In AI-assisted decision-making, a central promise of putting a human in the loop is that they should be able to complement the AI system by adhering to its correct and overriding its mistaken recommendations. In practice, however, we often see that humans tend to over- or under-rely on AI recommendations, meaning that they either adhere to wrong or override correct recommendations. Such reliance behavior is detrimental to decision-making accuracy. In this work, we articulate and analyze the interdependence between reliance behavior and accuracy in AI-assisted decision-making, which has been largely neglected in prior work. We also propose a visual framework to make this interdependence more tangible. This framework helps us interpret and compare empirical findings, as well as obtain a nuanced understanding of the effects of interventions (e.g., explanations) in AI-assisted decision-making. Finally, we infer several interesting properties from the framework: (i) when humans under-rely on AI recommendations, there may be no possibility for them to complement the AI in terms of decision-making accuracy; (ii) when humans cannot discern correct and wrong AI recommendations, no such improvement can be expected either; (iii) interventions may lead to an increase in decision-making accuracy that is solely driven by an increase in humans' adherence to AI recommendations, without any ability to discern correct and wrong. Our work emphasizes the importance of measuring and reporting both effects on accuracy and reliance behavior when empirically assessing interventions.Comment: The Second International Conference on Hybrid Human-Artificial Intelligence (HHAI 2023

FACTORS THAT INFLUENCE THE ADOPTION OF HUMAN-AI COLLABORATION IN CLINICAL DECISION-MAKING

Recent developments in Artificial Intelligence (AI) have fueled the emergence of human-AI collaboration, a setting where AI is a coequal partner. Especially in clinical decision-making, it has the potential to improve treatment quality by assisting overworked medical professionals. Even though research has started to investigate the utilization of AI for clinical decision-making, its potential benefits do not imply its adoption by medical professionals. While several studies have started to analyze adoption criteria from a technical perspective, research providing a human-centered perspective with a focus on AI’s potential for becoming a coequal team member in the decision-making process remains limited. Therefore, in this work, we identify factors for the adoption of human-AI collaboration by conducting a series of semi-structured interviews with experts in the healthcare domain. We identify six relevant adoption factors and highlight existing tensions between them and effective human-AI collaboration

Do you comply with AI? — Personalized explanations of learning algorithms and their impact on employees\u27 compliance behavior

Machine learning algorithms are technological key enablers for artificial intelligence (AI). Due to the inherent complexity, these learning algorithms represent black boxes and are dif icult to comprehend, therefore influencing compliance behavior. Hence, compliance with the recommendations of such artifacts, which can impact employees’ task performance significantly, is still subject to research—and personalization of AI explanations seems to be a promising concept in this regard. In our work, we hypothesize that, based on varying backgrounds like training, domain knowledge and demographic characteristics, individuals have dif erent understandings and hence mental models about the learning algorithm. Personalization of AI explanations, related to the individuals’ mental models, may thus be an instrument to af ect compliance and therefore employee task performance. Our preliminary results already indicate the importance of personalized explanations in industry settings and emphasize the importance of this research endeavor